Worry free content creation for corporate sites?

Content marketing is always difficult in corporate settings, where content creation doesn’t necessarily come naturally. Read more…

KLM’s must-see map campaign, Foursquare credit card deals, Doritos’ SXSW campaign

“KLM Royal Dutch Airlines has launched KLM Must See Map, a social media campaign which enables tourists to create a personalised city map – with the bonus of a high quality printed version being posted out to participants for free.” Read more…

What multichannel shoppers want, Prudential’s theme-based Facebook engagement, small and nimble social media campaigns by Heineken and GE

PwC publishes its research on how multichannel shoppers actually behave. Some surprise findings?  Read more…

How not to do social media during a disaster (like Hurricane Sandy)

You know what they say the Chinese say about crisis being an opportunity. So it’s no surprise that while the rest of the viewing public hung on with dear life during Hurricane Sandy, plenty of brands jumped on the social media bandwagon, hoping to score some goodwill with its fans and followers. Read more…

Tags | crisis social media

Gamification, Facebook promos, and other links this week in banking and insurance social media

Examples of gamification in banking.  Has anyone tried 56 Sage Street?

On Facebook promo that works. Things First Direct did right: purposeful campaign, clear contest outline, relevant prizes, address problems, and share results.

Tags | social media, social media banking, social media insurance